Shorenstein Realty Services
Bank of America Plaza Master Plan
As one of the most recognizable structures in the southeast, the Bank of America Plaza sits at the intersection of Atlanta’s Downtown and Midtown neighborhoods along the city’s prime corridor, Peachtree Street. Despite the building’s role as a regional anchor, its street-front presence depicts an auto-centric and internalized language common during the time of its erection in the early 1990s. This has created a closed, isolated and static urban site that has tremendous opportunity. As both neighborhoods have flourished in the last decade this nexus is now prime for revitalization.
As part of a repositioning strategy, Shorenstein Realty Services hired Lord Aeck Sargent to explore the constraints and opportunities of this pivotal site. The study concentrated on creating several tiers of intervention that engage the urban street front and establish dynamic public spaces. These options ranged from small pocket parks for short-term interventions and infill retail buildings for a longer-term vision. The final vision resulted in the creation of an open and connected pocket park along Peachtree Street and a cascading large urban plaza along West Peachtree. Each of these concepts leveraged the opportunities presented by the existing topographic conditions in order to create an open and connected site.